2014 – current
Technologies / Deliverables Employed
- Marketing Campaign Plan
- Media Booking & Placement
- Trade Print Ads
- Targeted Digital Ads
- Variable Data Direct Mail
- Geofence Targeted Trade Shows
- Trade Show Booth
- Brochure Kit in Multiple Languages
- International Press Releases
Aerocet Manufacturing came to Range to reposition their unique floats to be top of the market.
Aerocet has a unique product in the aerospace industry producing airplane floats out of composite materials versus the traditional aluminum floats. The composite floats mean they are lighter and require less maintenance than aluminum. Range repositioned Aerocet’s products as the high end option with a value that reflects the products quality. Through a rebranding and media placement of traditional media, trade show, plane owner direct mail and online targeted ads, Range increase the sales of Aerocet’s floats internationally which allowed for new floats fitting varying models of airplanes to be brought to market.