2018 – current
Technologies / Deliverables Employed
- Package Design
- Consumer Testing
- Trade Show Booth
- In-store Display Design
Bewley’s brought Range on to reposition their US market, eco-friendly coffee brand EcoGrounds.
After completing a Brandscape process to identify the target audience for this “earth-first” coffee brand, a new simplified and upscale brand was developed. The brand and mock up packaging was then tested with target audience focus groups to compare and contrast the product’s look and feel to other larger market share holders in the coffee space. It was important that the product be honest and wholesome as the target coffee buyer is educated, perceptive and rejects “green-washed” products. EcoGrounds walks the walk and talks the talk when it comes to sustainability.