Client
Idaho Forest Group
Year

2008

Technologies / Deliverables Employed
  • Rebranding
  • Trade Print Ads
  • Trade Show Booth
  • Website
  • Lumber Wraps
  • Sales Collateral

Riley Creek merged with Bennett Forest Products to form Idaho Forest Group. Range helped to create the new name and brand.

Range was brought in to help merge two large timber companies into one powerhouse brand. A new name needed to be developed and researched while the two companies both wanted elements of their old brand to be represented. The end brand was a merging of the two companies brand icons and the new name of Idaho Forest Group, now one of the most recognizable brands in timber in the inland northwest.

What We Delivered

87

New Company Names Concepted

26

Trademark Free Names & Web Addresses Presented

1

Final Brand Name Selected