Mototrax

Client

Year

Technologies / Deliverables Employed

The Moto-Trax line of snow-bike kits have unique, patented features that make them ride more like a dirt bike and less like a snowmobile. The entire industry is new and there are only a few manufacturers competing in the space worldwide. This is both a positive and a negative for a new brand… lots of room to grow but the big corporations are coming into the field with deep pockets. Repositioning Moto-Trax to have a semi-cult following of buyers was key to competing against their big money competitors. To do this a new elevated look and speak was developed to give them an “edge”, both in their personality and in the die-hard motocross crowd that is to be their future buyers.