Client
Moto-Trax
Year

2017

Technologies / Deliverables Employed
  • Rebranding
  • Trade Print Ads
  • Targeted Digital Ads
  • Direct Mail
  • Point Of Sale Display Systems
  • Website
  • Social Media Ads
  • Product Line Brochure
  • 3D Product Animation Video
  • Product Graphics

The investors behind the Moto-Trax start up engaged Range to reposition and elevate their branding and marketing to increase sales. 

The Moto-Trax line of snow-bike kits have unique, patented features that make them ride more like a dirt bike and less like a snowmobile. The entire industry is new and there are only a few manufacturers competing in the space worldwide. This is both a positive and a negative for a new brand… lots of room to grow but the big corporations are coming into the field with deep pockets. Repositioning Moto-Trax to have a semi-cult following of buyers was key to competing against their big money competitors. To do this a new elevated look and speak was developed to give them an “edge”, both in their personality and in the die-hard motocross crowd that is to be their future buyers.  

What We Delivered

1

New Brand Identity

6

New Product Lines Launched

45

Online & Offline Ads