Technologies / Deliverables Employed
- Brand market strategy
- Product naming and nomenclature
- Marketing collateral
- Trade show program
- Product packaging and design
- Animated videos
- Case studies
- PR and social media
RANGE’s extensive, integrated brand marketing solution helped Xerafy go from a no-name start-up to the number two RFID company in the world in two short years.
Xerafy is a Shanghai, China based global provider of RFID tags and technology solutions to the Aerospace, Healthcare, Manufacturing, Transportation, Logistics and Military industries. As a new start-up without a name, brand recognition, product nomenclature or global market presence, Xerafy needed a comprehensive strategy and implementation program that would allow it to quickly position its product offering in the global marketplace from day one.