Technologies / Deliverables Employed
  • Brand market strategy
  • Product naming and nomenclature
  • Website
  • Marketing collateral
  • Trade show program
  • Product packaging and design
  • Animated videos
  • Case studies
  • PR and social media

RANGE’s extensive, integrated brand marketing solution helped Xerafy go from a no-name start-up to the number two RFID company in the world in two short years.

Xerafy is a Shanghai, China based global provider of RFID tags and technology solutions to the Aerospace, Healthcare, Manufacturing, Transportation, Logistics and Military industries. As a new start-up without a name, brand recognition, product nomenclature or global market presence, Xerafy needed a comprehensive strategy and implementation program that would allow it to quickly position its product offering in the global marketplace from day one.

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